Microsoft Ads, the cheaper clicks most businesses skip

Bing's audience leans older and spends more time on desktop, and a lot of them have money to spend. Clicks often cost less than on Google. The catch is that most advertisers hit "import from Google" and walk away, which leaves a lot on the table.

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Microsoft (Bing) Ads: Bing, Edge and Copilot ads that often cost less per click than Google, set up properly instead of just copied over.

What’s included

Here’s what
you get.

Imported, then actually tuned

We bring your Google campaigns over, then fix the bids, audiences and settings that never translate cleanly.

LinkedIn targeting

Microsoft lets you target by company, industry and job title using LinkedIn data. For B2B, that alone can make it worth it.

Copilot and Edge placements

We set up ad formats for Microsoft's AI-assisted search results, where there's still not much competition.

Partner sites kept in check

Microsoft also shows ads on partner websites. We watch where yours appear and block the sites that send junk traffic.

Details

The practical stuff.

Where it fits: Stage 02, Market. Google, Bing and social ads, plus lead generation and pay-per-call campaigns that send ready-to-buy customers to your phones and inbox.
Tools we use: Microsoft AdvertisingUETLinkedIn targetingClarity
What you get: Imported, then actually tuned
LinkedIn targeting
Copilot and Edge placements
Partner sites kept in check
Who owns it: You do. Accounts, data, code and content are set up in your name.
Contract: Month to month after setup. Cancel with 30 days’ notice.

FAQ

Questions about
Microsoft

Is Bing worth it if I'm already on Google?

For most service businesses, yes. It tends to bring in extra leads at a lower cost each. We start with a small test budget so you can judge for yourself.

Can you run Bing ads if I don't use Google Ads?

Sure. Some businesses do better starting there, especially when their customers are older or sit at a desk all day.