Google Ads management you can actually measure

The first thing we usually find in a new account is money going to searches that were never going to buy. The second is tracking that counts page views as conversions. We fix both, then build the campaigns around the searches that turn into phone calls.

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Google Ads Management: Google Ads set up and run around calls and sales, with every lead traced back to the search that brought it in.

What’s included

Here’s what
you get.

Organized by what people want

Tight ad groups, sensible match types and long negative keyword lists, so you stop paying for people who were only browsing.

The page matches the search

Someone who searches "emergency plumber" lands on a page that says emergency plumber. Better relevance usually means a better Quality Score and cheaper clicks.

Call tracking that works

Calls from ads, calls from your website, enhanced conversions and imported sales. Google's bidding only gets smart when it learns from real results.

Performance Max, kept honest

Brand exclusions, search themes and placement checks, so Performance Max finds new customers instead of taking credit for the ones you'd have gotten anyway.

Weekly work, a monthly report

Every week we go through search terms and bids. Every month you get one page: what we spent, what came back and what we're changing.

Details

The practical stuff.

Where it fits: Stage 02, Market. Google, Bing and social ads, plus lead generation and pay-per-call campaigns that send ready-to-buy customers to your phones and inbox.
Tools we use: Google AdsGA4Google Tag ManagerEnhanced ConversionsLooker StudioMicrosoft Advertising
What you get: Organized by what people want
The page matches the search
Call tracking that works
Performance Max, kept honest
Weekly work, a monthly report
Who owns it: You do. Accounts, data, code and content are set up in your name.
Contract: Month to month after setup. Cancel with 30 days’ notice.

FAQ

Questions about
Google Ads Management

How fast will Google Ads work?

You'll get clicks on day one. It usually takes two to four weeks of data to know what's really working, and Google's automated bidding needs a few dozen conversions before it settles down.

Is there a minimum budget?

There's no fixed minimum, but we'll tell you straight if your budget is too small to compete in your area. Your ad spend goes directly to Google. We don't take a cut.

Who owns the Google Ads account?

You do. We set it up in your name or work inside the one you already have. If you ever leave, nothing needs to be handed over because it was always yours.

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