Inbound calls from customers ready to buy, sent straight to your phones
Someone who picks up the phone and calls is usually a lot closer to buying than someone filling out a form. We run the campaigns that bring in those calls, filter out the junk and route the good ones live to your team. You pay for calls that meet the rules we agree on, not for clicks.
Here’s what
you get.
Calls from high-intent searches
Call-only ads, click-to-call landing pages and listings aimed at people searching for what you do, right now.
Filtered before they ring
A short phone menu or a quick screener checks location, service and need, so your agents spend their time on real buyers.
Routed to the right place
Calls go to the right office, team or agent based on location, time of day and capacity, with overflow to a backup team or an AI voice agent.
Clear rules for billable calls
We agree on what counts as a qualified call before launch, like minimum call length, service area and duplicate window. Every call is recorded, so there's nothing to argue about.
Live tracking
Every call shows up on a live dashboard with its source, location, duration, recording and whether it was billable.
The practical stuff.
- Where it fits
- Stage 02, Market. Google, Bing and social ads, plus lead generation and pay-per-call campaigns that send ready-to-buy customers to your phones and inbox.
- Tools we use
- What you get
- Calls from high-intent searches
- Filtered before they ring
- Routed to the right place
- Clear rules for billable calls
- Live tracking
- Who owns it
- You do. Accounts, data, code and content are set up in your name.
- Contract
- Month to month after setup. Cancel with 30 days’ notice.
Questions about
Call Generation
What counts as a billable call?
That's agreed per campaign before we start. Usually a call has to come from your service area during your hours, stay connected past a set length (often 60 to 120 seconds) and not be a repeat caller within a set window.
What if a call turns out to be junk?
Every call is recorded. If a call marked billable turns out to be a wrong number, a sales pitch or outside your area, flag it and we'll review the recording together.
Can calls go to our own call center?
Yes. Calls can ring your existing phone lines, your call center software, our agents, or an AI voice agent after hours.
These work well together.
Google Ads Management
Google Ads set up and run around calls and sales, with every lead traced back to the search that brought it in.
Learn more
Microsoft (Bing) Ads
Bing, Edge and Copilot ads that often cost less per click than Google, set up properly instead of just copied over.
Learn more
Social Media Marketing
Facebook, Instagram, TikTok and LinkedIn: posts people stop to watch, and ads that bring in leads you can count.
Learn moreWant to talk about Call Generation?
Call us or send a message. We’ll ask a few questions about your business and tell you honestly whether this is the right next step.